Posted by Kristy V. | Posted in artificial grass, artificial grass industry | Posted on Sunday, January 3, 2010
As a newbie to the artificial grass industry, 2009 has been a year of learning for me. Being thrown into the industry has required that I learn everything there is to know about artificial grass quickly; the manufacturing, technology, marketing, shipping/import, installation techniques, and of course, the good ole boy construction industry.
Our first major client was by far our most interesting. A New York marketing firm asked us if we could provide four hundred 3x30 inch strips of artificial grass. Now keep in mind that we had originally opted to only sell artificial grass by the full roll. Beginning a business is a learning process and we are now willing to sell any size piece of any artificial grass to anyone who is willing to pay for it (i.e. puppy potty pads). But back to my story....This marketing firm wanted to use the strips of turf on top of New York taxi cabs as part of an advertisement campaign in which a gravestone advertising an entertainment event would set atop of our artificial grass to create the look of a graveyard. This required us to cut the strips and have them shipped to NYC within a week. Needless to say it was a daunting task in which we eventually had several people, including our children on the warehouse floor cutting and packing these strips. It was a profitable sale and a great learning experience.....make your customers happy!
Sales have grown and we are learning everyday. So here is to 2010....
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